The well-written travel brochure stimulates readers to dive into a breathtaking story in those charming, exotic places. In this article, you learn how to do and design an attractive travel brochure that attracts the public and encourages them to pack their bags and book a seat on your journey.
- Choose the destination of your potential customers. If you are working in a tourist company, the destination will be specific depending on where you work. If you are a student and you need to create a travel brochure to demonstrate or to impose a school, you will need to choose a desirable, strange and interesting site. A professional should already be aware of the destination he is trying to advertise. Learn about the main features of your location, whether mountains, lakes, museums, parks, etc. Write down all the basic features to use later. If you are a student, look for an exciting place to advertise. There are some great examples such as Mexico, Hawaii, and Australia, but certainly not. Use websites, encyclopedias and library books to explore a place you want to advertise, learn about the main features of the site, and then write down that information for later use. The initial lists should be very long for both students and professionals. It’s best to create a long list to start with and then delete the items successively.
- Explore and select the on-site amenities. This includes, but is not limited to: restaurants, shops, cinemas, etc. The potential customer must know what amenities are and where they are at the destination. Travel to the site yourself and write where you can find the best places. Use maps if you are away from the destination. Google Maps can help you find certain amenities, Google Maps is one of the best sites that might help you in that step. After searching for all the facilities in detail, place a star next to the most important elements (public baths are a top priority). Check whether the facilities provide accommodation for people with special needs.
- Know the opinions of residents. If you live near people living in that destination, talk with them and without their opinions about the different places. Visit people’s homes and ask them to express their opinion. Remember to bring a pencil and paper to write exactly what they say. You can use a voice recorder. If the destination is restricted to recreational leave, try contacting people who have already spent time there. Remember to write down everything they say about the place. Students who do not have any direct contact with people who live or spend their vacation in that destination must do research on the Internet. Look for websites that link you to local hotels, restaurants, and any important tourist facilities on your destination. Look for reviews about the destination you chose, and instead of nominating a place, use the comments of previous tourists in reviews.
- Choose your target audience. You will need to know who is interested in each side. This will help you not only to highlight the places of residence that you are paying attention to, but also to create a brochure that visually stimulates the target population. Use your main menu of features and amenities to select the target audience. Here are some examples that will help you: Vacation spots with the presence of bathrooms, and great restaurants for potential older travelers. Vacation destinations are usually aimed at younger or newlywed people looking for a honeymoon destination. This is not a comprehensive list but gives you an idea of what you are looking for and how to choose the right audience. You may think that something is imperfect, a simple point or an unexpected simple choice may make a difference for some appointed customers.
- Select the price of your travel package. This is the most important step ever. You need to make a reasonable profit but you do not want to distract potential customers. If you’re a professional person, it’s possible that the flight price is already set. Consider the previous four steps and target customer segments. Set a standard price for all amenities, set a standard price for all destination features, and finally combine the price of amenities and features together. Set the holiday cost to the public. Younger clients and families look for cheaper holidays, and older people and business owners will have more money to spend. Vacation prices should generally range from a family of four to between 2,000 and 3,000 pounds. You can increase or decrease the price as you see fit.